Jerrycan is a Fuel Consumption, MPG and Mileage Tracker for iOS that improves your fuel efficiency while driving. Give it a go!
This week is all about social media, starting with Twitter. Twitter has been undergoing some significant struggles in the past several months. Most will remember the hearts fiasco, which seems to have blown over in recent months. Let's see how Twitter Design has been tasked with fixing the company.
Twitter recently flattened their iOS icon with a more saturated blue. You can expect there to be a white icon very soon.
Tweetie Twitter for Mac as it Might Have Been
A new version of the Mac Twitter app was released with a dark theme, but many in the community were less than impressed. Above I've drawn a glimpse at how Brichter's Tweetie icon might have looked today in an alternate timeline.
Twitter for iOS Goes White
We're giving the iPhone app a cleaner, simpler look. More to come! pic.twitter.com/D67z1Kmhkb— Twitter (@twitter) August 27, 2015
It's strange for Twitter to offer a dark theme, considering how just a few months ago they were touting the "cleaner and simpler" Twitter for iOS (see video tweet above.) Twitter Design described their thought process: "Sometimes to enrich we must subtract all excess, meet lighter Twitter!"
This philosophy is quite similar to Facebook Product Design Director Julie Zhuo's thinking on designing legible hierarchy:
We don’t want the top bar to be too loud, so that’s why it’s white.
You might think this compromise is strange, given that white toolbars all but bleed into the adjacent white table views, distracting from content that designers argue is so very precious. But fret not, the reduction in visual weight far outweighs any associated costs in legibility and hierarchy.
Responsive and Mobile First
During the Apple Special Event in 2012, Tim Cook lauded the superiority of iPad-specific adaptive designs of Twitter.
This is the Twitter app on a Samsung tablet running on Android. You can see it’s pretty basic. It kind of looks like a blown-up smartphone app. That’s because that’s exactly what it is!
Compare that to Twitter running on iPad. You can view the tweets, you can see web pages, photos and videos that are mentioned in the tweet on the big, beautiful screen.
Cook explained that for badly adapted designs,
It looks like a stretched out smartphone app. Lot's of white space, tiny text, it's kinda hard to see…[good iPad apps are] clearly designed to take advantage of the large canvas. This is a key reason why momentum on iPad continues to build and the competitor's tablets aren't gaining traction.
The iPad Pro's lackluster launch just might have to do with the dearth of apps focusing on adaptive and custom designs, Twitter being among them. One wonders if iOS 7 had anything to do with this.
Twitter's New Responsive Design
Twitter's recent iPad update was sold as follows:
Previously, Twitter for iPhone and iPad offered very different experiences. Now, Twitter apps on these devices will be more consistent regardless of which one you’re using…Adaptive UI encourages us to be strategic and invest where it matters most.
Perhaps Tim Cook should offer his friends at Twitter some of the sage advice on designing for iPad that he's forgotten in the years since 2012.
Similarly to Twitter, Youtube has removed the awkward bevel on their red icon and replaced it with a white background.
Many protested Instagram not having updated their iOS icon for iOS 7. They did indeed update it, just not in a noticeable way.
Nevertheless, this past June, I predicted that Instagram would further update their icon, giving them three months to put out a new version. Wouldn't you know it, but three months later, a beta icon for internal testing was leaked into the wild.
If not for the icon remaining internal (for now) this new icon would have been a prime candidate for the Icon Design Awards. On top of that, it would be a great example of branding for a $35 billion dollar company.
After all, it is extremely important to their bottom line that they be more minimal than their competitor, Hipstamatic.
Last but not least, it wouldn't be an article on social media without discussing Kim Kardashian. When Apple forced Kimoji to modify their app icon, many guessed it was prudishness on Apple's part that caused them to take the app icon down. In truth, they simply couldn't handle the dimensional design and gloss on Kim's butt.