We want to thank our listeners for the great feedback you had on our first episode of In Depth. This week, Mike and I are back again to discuss the "provocative" rebrand of Dropbox. We take a look at the logo (which allegedly isn't a box anymore), the 259 fonts that make up the "versatile" Sharp Grotesk family, and the challenges of enterprise companies hiring too many designers while working with external design agencies with conflicting incentives.Read More
The fascination with tubes, or pipes, was introduced to the digital realm with the 1993 release of Windows NT. Included in the OS was what would become one of its most enduring designs, the "3D Pipes" screensaver, which would remain in the OS until Windows XP. This hypnotic screensaver was etched into the minds of everyone who used PCs in those days, at home, at work or in school.Read More
One of the primary pillars of Instagram's philosophy for their new icon was an intention to "Honor Instagram’s identity while reflecting its growth."
In the spirit of honoring this heritage, the team first struck off any possibility of retaining anything even remotely resembling the previous icon. Then they set about preventing the use of the recognizable Instagram glyph by Tim van Damme. Their solution: make an icon that requires a lengthy artist's statement to be understood.Read More
Since Instagram launched their rebrand, there has been a predictable pattern of people dismissing all discussion of their icon as navel gazing decadence.Read More
Unless you've been living under a rock, you are by now aware that Instagram has updated their app icon. Since the brand launch last Wednesday, there has been an explosion of negativity toward the redesign. There was a buffet of memes about the rebrand, though you've probably seen enough of them by now. Nearly every designer (and even some non-designers) had a redesign to share, and that's a great thing.Read More