Hi, I'm Eli Schiff. I’m a design critic, UI design consultant and speaker living in Austin, TX.

My design practice is informed by a deep respect for the history of the graphic user interface. I'm in the process of writing a book on the topic, entitled Humanist Interface.


Design Services

Whether you are a budding startup or an established company, differentiation in today's competitive software marketplace demands excellence in design. As a trusted advisor I work with brands to make software design that is usable, enjoyable and memorable. I prioritize a research-based approach to ensure each design is appropriately targeted to each client's larger brand strategy.

Whether you need a fresh pair of eyes to review your design systems, a new web or mobile interface or icon design, I’m up to talk. Send me an email and we'll get started.


For clients seeking consultation, I deliver detailed reports and presentations over video conference or in person.


I offer UI design, interaction design, custom icon artwork and branding services.


Writing Featured by

In Issue 12 of Offscreen Magazine I was asked what the next decade holds for the design industry.

CJ Melegrito asked me a short question for his design advice web series.




I spoke at the 2016 O'Reilly Design Conference in San Francisco. My talk focused on the forgotten principles of interface design.


I was invited to the 2015 Devsigner Conference to present on the humanist approach to user interface design aesthetics.


During Design Week Portland 2014 the Art Institute hosted me for a talk about my upcoming book, Humanist Interface. 




May 2015:  On the Grid

May 2015: On the Grid

April 2015:  Subjective Podcast

April 2015: Subjective Podcast